GEO: Generative Engine Optimization
GEO is the practice of getting your brand to show up inside generative AI answers — ChatGPT, Gemini, Claude — when users ask about your space. These models re
Why GEO matters
People increasingly ask an AI instead of searching. If the model names three brands in your category and you are not one, you are invisible to that buyer. GEO gets you into the answer.
How generative models decide what to mention
Large language models repeat patterns they have seen often, from sources they weight as trustworthy. The more your brand and consistent facts appear across authoritative, indexed sites, the more the model repeats them.
How placements help
Coordinated coverage across trusted publications seeds the exact signals generative models rely on. Pair it with entity markup on your own site and the model connects the dots to one brand.
FAQ
What is the difference between AEO and GEO?
AEO targets answer engines that cite sources (Perplexity, Google AI Overviews). GEO targets generative models that repeat learned information (ChatGPT, Gemini). The tactics overlap heavily: trusted, consistent coverage.
How do I get my brand mentioned by ChatGPT?
Get consistent, accurate brand facts published across multiple trusted, indexed sources, and mark up your own site as a clear entity. Models repeat what they see often from sources they trust.
How long does GEO take?
It compounds. Each placement adds signal; models update over time. Treat it as an ongoing build, not a one-off.