When do I have to pitch Spotify editorial?

Spotify sets 7 days as the hard minimum for pitching through Spotify for Artists and recommends 4 to 6 weeks. Third-party campaign data suggests tracks pitched 14 or more days out see roughly double the editorial consideration rate of ones submitted at the 7-day minimum.

UnitedMasters Release Plan: 90, 60 And 30 Days Out

How far in advance to upload to UnitedMasters, which of their deadlines you have already missed on a short runway, and what a 90, 60 or 30 day plan looks like. UnitedMasters recommends 3 weeks.

UnitedMasters recommends three weeks so the release maps correctly to your Spotify and Apple artist pages, which is the failure mode that actually bites here. Review speed is tiered: DEBUT+ is guaranteed within five business days, SELECT within two, PARTNER within one. A faster tier buys you a shorter floor, not a shorter recommendation.

Recommended lead time: 3 weeks. Stated minimum: Depends on tier: 5, 2, or 1 business day review. Three weeks, mostly so the release lands on the right artist profile rather than a duplicate.

How UnitedMasters actually works

Pre-save: MasterLink, generated automatically, pre-save before release and a hub page after.
Pitching: Spotify for Artists, plus discounted access to Groover for curator pitching.
Payout: Varies by tier. ArtistPages are free on DEBUT+ and SELECT.

The 90 day calendar on UnitedMasters

Day 90: Lock the release date and stop moving it. Every deadline counts backward from it.
Day 85: Final masters delivered. No more revisions.
Day 75: Artwork finished at 3000 x 3000, and readable at thumbnail size.
Day 70: Clear every sample and feature in writing.
Day 21: Push pre-saves properly. It is the strongest day-one signal you control.
Day 21 (UnitedMasters): Upload and confirm your Spotify and Apple artist profiles during submission. Artist Mapping in the app is what stops your release landing on a duplicate profile.
Day 21 (UnitedMasters): Your MasterLink is generated automatically. It starts as a pre-save link and becomes a hub page after release, so put it everywhere at announce.
Day 21 (UnitedMasters): Set up your ArtistPage if you are on DEBUT+ or SELECT. It is free and it is what your announce should point at.
Day 18 (UnitedMasters): Review is tier-gated: DEBUT+ guaranteed within five business days, SELECT within two, PARTNER within one. Know your tier before you set the date.
Day 14: Confirm every piece of release-week coverage has your assets and the right date.
Day 14 (UnitedMasters): Fix any featured-artist mapping now. Featured credits are a separate mapping step from the main artist.
Release day: Release day. Work the day, do not just watch the numbers.
Day 21 after: Third asset, and pitch playlists that only take already-released tracks.

UnitedMasters on a 90-day runway: Comfortable

Any tier works. Upload at day 60 to 45 and the artist-page mapping has plenty of time to settle.

UnitedMasters on a 60-day runway: Comfortable

Any tier works. Upload by day 40.

UnitedMasters on a 30-day runway: Tight

Workable on SELECT or PARTNER, risky on DEBUT+ where review alone can take five business days. Upload today regardless of tier.

What happens if you miss the UnitedMasters deadline

The usual failure here is not a missed date, it is a release landing on a duplicate artist profile, which splits your streaming history and is painful to unwind.

The three-week guidance exists mostly so your release maps to the right artist profile. Rushing risks a release landing on a duplicate page.
Tier speed only covers UnitedMasters' review. Store ingestion still happens after that.
Upgrading tiers mid-campaign to rescue a date is expensive panic. Plan the tier before you plan the date.

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